# About News accounts on Nextdoor

Nextdoor allows local newsrooms and publishers to provide neighbors with relevant local articles related to communities and interests.

When you [create a free news page](/content/news_account/index.html), we will [automatically ingest your RSS feed](https://help.nextdoor.com/s/article/Manage-RSS-feeds-for-Nextdoor-News-Accounts?language=en_US) and distribute relevant articles to verified neighbors in the city, county, or DMA where they live, giving your newsroom brand-level presence at scale. Additionally, you can log into your page(s) to [post articles, videos, polls, and events natively](https://help.nextdoor.com/s/article/Post-from-your-Nextdoor-News-Account?language=en_US), geo-targeting those posts to specific neighborhoods.

## Are you a local journalist?

Nextdoor also offers individual accounts for journalists employed by local news outlets. Visit the article on [Local Journalist accounts on Nextdoor](https://help.nextdoor.com/s/article/Journalist-accounts-on-Nextdoor) to learn more about Nextdoor’s verified local journalist program and how to create an account.

## Benefits of a Nextdoor News Account

A News account on Nextdoor allows you to:

- See the Nextdoor feed from your area, including posts from neighbors
- Comment on, or reply to neighbors' comments on, any post
- View insights and analytics on your news content or posts from your dashboard

Nextdoor News accounts also provide these unique advantages:

- Drive hyperlocal traffic from verified neighbors directly to your site and increase revenue.
- Reach new readers not found on other social platforms—20% of Nextdoor neighbors don’t use Facebook, 34% don’t use Instagram, and 53% don’t use X.
- Gather input and get access to neighborhood conversations using Polls.
- Distribute local news to relevant neighborhoods.
- Build brand stickiness by publishing factual information about what is going on in their communities, what is disrupting their routines, and the policies and forces impacting their livelihoods.
- Take time back through a simple (and free!) account set-up process and automated RSS feeds, and enjoy self-serve features that help you manage your own presence on Nextdoor.