Nextdoor Advertising Terms of Service

Last updated July 16, 2025

These Nextdoor Advertising Terms of Service (these "Ad Terms") form a legally binding contract between Nextdoor, Inc. and its Affiliates ("Nextdoor") and the entity agreeing to these Ad Terms (the "Advertiser") (each, a "party" and together, the "parties"), and govern the use of the Ad Service. The term "Advertiser", as used herein, will apply on a several basis to the entity whose Ads will be serviced by Nextdoor under these Ad Terms and any Agency acting on its behalf. These Ad Terms incorporate by reference the Supplemental Terms and Policies. Capitalized terms not defined in these Ad Terms shall have the meaning set forth in the Nextdoor Advertising Terms Definitions (the "Ad Terms Definitions") found at Nextdoor Ad Terms Definitions.

1. The Ad Service

Advertiser authorizes Nextdoor to place Ad Content on the Ad Service Properties. For the avoidance of doubt, unless otherwise stated in the Supplemental Terms and Policies, Nextdoor will only place Ad Content on Ad Service Properties made available in connection with the Ad Service if authorized by Advertiser.
Advertiser grants Nextdoor and its users a non-exclusive, royalty-free, transferable, sub-licensable, worldwide license to use, store, display, publish, transmit, make available, reproduce, modify, translate, create derivative works from, perform, and distribute Ad Content.
Advertiser is solely responsible for: (i) Ad Content; (ii) Advertiser Properties; (iii) services and products offered in Ad Content and on Advertiser Properties; (iv) Advertiser’s use of the Ad Service (including ad bidding, trafficking, and targeting decisions, if selected); and (v) providing all legally required disclosures to, including without limitation, data usage notices, and receiving applicable consents from, all users that engage with the Ad Content and as specified in the Ad Data Terms. To the extent that Advertiser elects to publish any Ad Content that Advertiser generates using tools provided by Nextdoor, Advertiser shall be solely responsible to review such Ad Content, including any AI-generated Ad Content to: (1) determine its accuracy, suitability, completeness, and appropriateness of using, displaying, or publishing such Ad Content as a part of Advertiser’s Ads; and (2) ensure that Advertiser and the Ad Content do not violate any Applicable Laws, third-party rights, or Ad Policies.
Advertiser acknowledges and agrees that Nextdoor owns all right, title, and interest (including, all intellectual property and proprietary rights) and/or has the right to grant and extend any rights and licenses in and to the Ad Service and the Nextdoor Properties. Further, Advertiser understands and agrees that once displayed via the Ad Service, Ad Content is public information and may be shared and/or accessed outside of Advertiser’s targeted audience.
Advertiser acknowledges and agrees that Nextdoor may reject or remove Ad Content at any time and for any reason in its sole discretion including without limitation, where Nextdoor reasonably suspects or becomes aware that such Ad Content infringes any Applicable Laws, third-party rights, or Ad Policies.
Advertiser acknowledges and agrees that Nextdoor makes no commitments regarding editorial adjacency, content adjacency, or competitive separation of Ad Content on the Nextdoor Properties, and that the Nextdoor Properties contain user-generated content.
Nextdoor may at any time and for any reason in its sole discretion: (i) suspend or terminate Advertiser’s use of the Ad Service including where Nextdoor believes in good faith that Advertiser is in breach of these Ad Terms or Ad Policies; and (ii) modify or cancel the Ad Service in whole or part.
For clarity, Nextdoor’s Member Agreement, found at Nextdoor Member Agreement, and Business Services Terms, found at Nextdoor Business Services Terms, along with any additional terms between Advertiser and Nextdoor, govern Advertiser’s use of any Nextdoor website, product, or service other than the Ad Service.

2. Supplemental Terms and Policies

Advertiser agrees to comply with the Ad Policies and the Supplemental Terms and Policies, which are incorporated herein by reference. Nextdoor may modify the Supplemental Terms and Policies at any time and for any reason in its sole discretion.
1. Ad Data Terms. Advertiser and Nextdoor will comply with the Ad Data Terms found at Nextdoor Ad Data Terms.
2. Nextdoor Pixel. If Advertiser downloads, installs, or uses the Nextdoor Pixel, Advertiser agrees to the Pixel Terms found at Nextdoor Pixel Terms.
3. Managed Ad Service. If Advertiser purchases Ads through Nextdoor’s managed Ad Service, Advertiser agrees to the Managed Ad Service Terms.
4. Self-Service Ad Service. If Advertiser purchases Ads via the self-service campaign management platform of the Ad Service, Advertiser agrees to the Self-Service Terms found at Nextdoor Self-Service Terms.
5. Privacy Policy. Advertiser will comply with Nextdoor’s commitments to its users in the Privacy Policy, especially regarding the collection of personal information for Members (as defined in the Privacy Policy), non-Members, and advertising, found at Nextdoor Privacy Policy.
6. Restricted Data Use Parameter Terms for Specified U.S. States. If Advertiser uses the Restricted Data Use (RDU) parameter in conjunction with Nextdoor's Ad Service within the United States, Advertiser will comply with the Restricted Data Use Parameter Terms for Specified U.S. States found at Nextdoor RDU Parameter Terms.

3. Representations and Warranties

Advertiser represents and warrants that: (i) the Ad Content and Advertiser Properties will comply with all Applicable Laws; (ii) any instructions or directions Advertiser provides to Nextdoor regarding user targeting or access to Ad Content and/or Advertiser Properties will comply with all Applicable Laws; (iii) the Ad Content and Advertiser Properties do not infringe or misappropriate the rights of any third party; (iv) the Ad Content and Advertiser Properties cannot reasonably be determined to tarnish the goodwill of Nextdoor or any Nextdoor Properties; (v) all Ad Content and Advertiser Properties are free of viruses and/or other computer programming routines that may damage, interfere with, or expropriate any Nextdoor system data or information, the Ad Service, or Ad Service Properties; (vi) clicking on Ad Content and Advertiser Properties will not cause damage to or interfere with a user’s computer or other device or expropriate any user system data or information, change a user’s settings, or create a series of sequential, stand-alone Ads (including by pop-up or pop-under window); (vii) Advertiser will not engage in, nor cause others to engage in, the following activities relating to the Ad Service: (1) improper, malicious, or fraudulent clicking, impression, or marketing activities; or (2) spamming or messaging (including electronic communication) that otherwise does not comply with Applicable Laws; and (viii) Advertiser has all necessary rights to grant to Nextdoor the licenses specified in these Ad Terms.
Agency represents and warrants that: (i) Agency is the authorized agent of Advertiser; and (ii) has the legal authority to enter into these Ad Terms, bind the Advertiser under these Ad Terms, and use the Ad Service, each on behalf of Advertiser. Agency is liable for Advertiser’s obligations under these Ad Terms to the extent Agency: (1) fails to bind Advertiser to these Ad Terms; and/or (2) breaches its representations and warranties in this Section 3(b).
Advertiser and Agency each represent and warrant that it is not named on the Specially Designated Nationals and Blocked Persons List or other sanctions lists administered by the Office of Foreign Assets Control (OFAC) of the U.S. Department of the Treasury or otherwise subject to U.S. sanctions, and that its use of the Ad Service will not cause Nextdoor to violate any U.S. sanctions program.

4. Confidentiality

Each party will take all measures necessary to protect the secrecy of, and to avoid disclosure and unauthorized use of another party’s Confidential Information to a third party except: (a) to employees or agents who need to know it and who have agreed in writing to confidentiality obligations at least as protective as in these Ad Terms; (b) as required by Applicable Law after using commercially reasonable efforts to provide advance written notice of such disclosure; or (c) with the Discloser’s express written consent. "Confidential Information" means information disclosed by a party (the "Discloser") to the other party (the "Recipient") under these Ad Terms or in connection with use of the Ad Service, that is marked confidential or would reasonably be considered confidential under the circumstances, and excludes information that: (i) is generally known or becomes available in the public domain, through no fault of the Recipient; (ii) was in the possession of Recipient before receipt from Discloser; (iii) was rightfully acquired by or already known to the Recipient without an existing confidentiality obligation; or (iv) is independently developed by the Recipient without violating any of its obligations under these Ad Terms. All Confidential Information will remain the Discloser’s personal property.

5. Indemnity

By Advertiser. Advertiser agrees to defend, indemnify, and hold Nextdoor and its officers, directors, employees, agents, and Affiliates, harmless from and against all damages, liabilities, losses, costs, and expenses (including attorneys’ fees) (the "Losses") relating to any claim, action, suit or proceeding brought by a third party (any "Claim") arising out of or related to: (i) the Ad Content and/or Advertiser Properties; (ii) any actual or alleged breach by Advertiser or its Agent of these Ad Terms, including Advertiser’s representations and warranties set forth herein; (iii) Advertiser’s or its Agent’s use of the Ad Service; (iv) breach of any Applicable Laws; and (v) Advertiser’s gross negligence or willful misconduct.
By Agency. Agency will indemnify, defend, and hold Nextdoor and its officers, directors, employees, agents, and Affiliates harmless against any Losses arising from or related to any Claim arising from or related to Agency’s breach of Section 3(b).

6. Disclaimers; No Warranties

THE AD SERVICE, NEXTDOOR PROPERTIES, AND ALL RELATED INFORMATION, CONTENT, MATERIALS, AND AD CONTENT GENERATED BY TOOLS PROVIDED BY NEXTDOOR ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. WITHOUT LIMITING THE FOREGOING AND TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, NEXTDOOR EXPRESSLY DISCLAIMS ALL WARRANTIES, REPRESENTATIONS, AND CONDITIONS OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OR CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. NEXTDOOR DOES NOT WARRANT OR REPRESENT THAT THE AD SERVICE, ANY NEXTDOOR PROPERTIES, OR THE INFORMATION, CONTENT, MATERIALS, OR AD CONTENT GENERATED BY TOOLS PROVIDED BY NEXTDOOR THEREIN WILL MEET ANY OF ADVERTISER’S PARTICULAR REQUIREMENTS, OPERATE UNINTERRUPTED OR ERROR FREE, OR ARE FREE FROM ANY THIRD-PARTY MALICIOUS OR FRAUDULENT ACTIVITY. TO THE EXTENT THAT ADVERTISER ELECTS TO PUBLISH ANY AD CONTENT GENERATED WITH TOOLS PROVIDED BY NEXTDOOR AS A PART OF ADVERTISER’S ADS, ADVERTISER ASSUMES ANY AND ALL RISKS.

7. Limitation of Liability

EXCEPT FOR A PARTY’S (A) CONFIDENTIALITY OBLIGATIONS SET FORTH IN SECTION 4; (B) INDEMNIFICATION OBLIGATIONS SET FORTH IN SECTION 5; AND (C) GROSS NEGLIGENCE OR WILLFUL MISCONDUCT, TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW: (I) NO PARTY WILL BE LIABLE UNDER THESE AD TERMS FOR ANY DAMAGES OTHER THAN DIRECT DAMAGES (SUCH AS INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES); AND (II) EXCEPT FOR ADVERTISER’S OR AGENCY’S PAYMENT OBLIGATIONS HEREUNDER, NO PARTY’S AGGREGATE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE AD TERMS WILL EXCEED THE AMOUNT ALREADY PAID OR PAYABLE BY ADVERTISER OR AGENCY TO NEXTDOOR IN THE THREE (3)-MONTH PERIOD PRIOR TO THE EVENT GIVING RISE TO THE CLAIM.

8. General

Entire Agreement. These Ad Terms, together with any additional terms, including the Supplemental Terms and Policies, that reference these Ad Terms or are referenced by these Ad Terms, constitute the entire agreement between Advertiser and Nextdoor with respect to the use of the Ad Service.
Amendment. Nextdoor reserves the right to amend these Ad Terms and any applicable Supplemental Terms and Policies at any time and for any reason in its sole discretion. Nextdoor will notify Advertiser of any material changes as legally required (for example, by emailing Advertiser or posting an update in the Ad Service). Material changes to these Ad Terms and the Supplemental Terms and Policies shall be effective immediately for first-time Advertisers, and shall become effective for existing Advertisers seven (7) calendar days after notification, unless otherwise stated. All other changes and changes to Ad Policies are effective immediately unless otherwise stated. If Advertiser continues using the Ad Service after a change to the Ad Terms or any applicable Supplemental Terms and Policies is effective, Advertiser accepts and agrees to be bound by the new terms; if Advertiser disagrees with the new terms, Advertiser must stop using the Ad Service and delete any Advertiser’s account(s).
Termination. Except as otherwise stated in applicable Supplemental Terms and Policies, either party may terminate these Ad Terms at any time with written notice to the other party, but any continued use by Advertiser of the Ad Service will be subject to the then-current Ad Terms made available to Advertiser by using the Ad Service. Sections 1 (The Ad Service); 2 (Supplemental Terms and Policies); 3 (Representations and Warranties); 4 (Confidentiality); 5 (Indemnification); 6 (Disclaimers; No Warranties); 7 (Limitation of Liability); and 8 (General), will survive termination of these Ad Terms.
Marketing. Except as otherwise stated in applicable Supplemental Terms and Policies, Nextdoor may use Ad Content for its own advertising, marketing, and promotional purposes once the Ad Content has run on Nextdoor Properties.
Governing Law. These Ad Terms are governed by California law, without giving effect to any conflict of law principles, except as may otherwise be provided in the applicable Supplemental Terms and Policies.
Waiver; Severability. NOTHING IN THESE AD TERMS IS INTENDED TO LIMIT A PARTY’S NON-WAIVABLE STATUTORY RIGHTS. If any provision of these Ad Terms is found invalid, illegal, or unenforceable, the remainder of the Ad Terms will remain in full force and effect.
Assignment. No party may assign any part of these Ad Terms or any right or duty hereunder without the other party’s prior written consent, except to an Affiliate or in the event of a Change of Control. Any other attempt to assign is void.
Relationship. No part of these Ad Terms creates any agency, partnership, or joint venture between the parties.